Competition is always stiff in the business world, and if you are not paying attention to what your competitors are doing, you could quickly fall behind. To stay ahead of the curve, it is important to monitor your competitors' content marketing strategy. By doing so, you will be able to see what kind of content they are producing, how often they are publishing updated content, and where their audience is engaging with their content. Use this information to enhance your own content marketing strategy and set your advisory apart from the competition.
Identify Their Top Performing Content
Marketing research tools like Semrush can be incredibly helpful for financial advisors who want to understand what content is performing well for their competitors. By understanding what content is working and getting the best engagement, you can adapt your own content strategy to be more effective with your audience. Of course, it is important to keep in mind that no two financial advisors are exactly alike, so you will need to put your own spin on the content you produce by making sure your message will appeal to your ideal clients. However, understanding what is working for others in your industry is a suitable place to start.
Monitor Their Social Media Channels
Financial advisors should consider social media analytic tools to help understand how their competitors are using social media, track a competing firm’s follower growth, as well as audience engagement. Two of the most popular social media analytic tools are Hootsuite and Sprout Social.
Each of these tools offers a variety of features that can help a financial advisor understand their competitor’s social media strategy. Hootsuite, for example, offers the ability to track up to five competitor profiles, as well as to measure the engagement of their content. Sprout Social offers similar features, as well as the ability to track who is talking about your competitor’s brand.
A third tool to consider is social listening software, such as Awario. With Awario, you can keep track of online conversations about your own brand as well as your competition.
One obvious tip on this topic: simply follow their accounts!
Keyword Research
SEO is one of the most important aspects of online marketing. Period. Full stop. It is important to use SEO software tools to help you identify the keywords that are working for you and your competition. Understanding your SEO footprint, as well as that of your competitors, will allow you to adjust your own campaigns accordingly and move to the top position of search results.
One of the best ways to monitor your SEO and track your competition's SEO is to use Spyfu. Spyfu is an online tool that allows you to see quickly and easily what your competition is doing with their SEO strategy. You can see which keywords they are using, how much traffic they are getting from those keywords, the pages on your competitor’s website that are getting the most traffic, backlinks, and much more in terms of both organic and paid SEO.
The information you obtain on your competitors through an SEO tool such as Spyfu can be invaluable to your SEO initiatives.
Subscribe to Email Newsletters
If you think your email marketing campaigns are successful and they are delivering solid results, it can always pay to keep an eye on what your competition is writing about. Subscribing to a competitor's email newsletter will give insight into their strategies and messaging that could help improve your email marketing outreach.
The right email frequency is important for any business, but how often to send an email is unique to each person. If you ask your clients, they will often say that their inboxes are full and there is no room left over to receive more emails. However, sending more frequent emails during times of uncertainty can have substantial benefits for your audience.
Look at your competition’s email marketing strategy and see if there are strategies you can adopt to improve your results.
Conclusion
The best way to keep your marketing message relevant and a step ahead of your competition is to constantly be learning and monitoring what your competitors are doing. This means staying on top of their content, social media posts, SEM tactics, and more. Luckily, there are ways that you can do this easily. The tools, software, and strategies mentioned in this post will allow you to see the most popular content and keywords across social media platforms, Internet searches, and email campaigns for any given competitor. If you want to stay competitive in today’s digital landscape, do not look away from your competition’s strategy.
Contact us today for a free SEO competitor analysis.
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